Apple today updated its website to celebrate Martin Luther King, Jr. Day with a full page memorial on the company's home page. The image on the site is accompanied by a message to honor the civil rights leader and his work, “Today we reflect on the life and vision of Dr. Martin Luther King Jr. and the work that continues in service of the broader concerns of humanity.”

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Following the rollout of the website change, Apple CEO Tim Cook tweeted his own commemoration that highlighted Apple's remembrance of King's legacy.

Previously, Tim Cook has publicly expressed his admiration for Dr. King, noting in a Charlie Rose interview last year that he keeps photos of King and politician Robert Kennedy in his office at Apple.
"I had the — just tremendous respect for both of them, and so I do," he said. "I look at them every day because I think for people — there’s still too many cases in the world and in the United States where there’s a class kind of structure or where voting or people are trying to convince each other that this other group of people don’t deserve the same rights. And I think it’s crazy, I think it’s un-American."
Besides the web page refresh, Apple reportedly also is encouraging its employees to volunteer with a donation matching program, reports 9to5Mac. Instead of a paid day off, Apple is offering to donate an additional $50 for each voluntary hour worked by employees.