
New versions of the company’s 9.7-inch iPads, anticipated to be unveiled this month, will include gold as a choice of color for the rear metal cover, adding to the silver and gray available for the lighter iPad Air, the people said, asking not to be identified ahead of an announcement. That brings the color palette into line with the iPhone 5s, which come with silver or gold backs for models with a white faceplate, and space gray for those with a black front.Bloomberg's sources indicate that the new color choice may be an attempt to boost iPad sales, which dropped slightly in the past year. CEO Tim Cook previously said the iPad sales dip was a "speed bump".
In early September, KGI Securities analyst Ming-Chi Kuo predicted that Apple would announce an iPad Air 2 with a gold option amongst other features like an anti-reflective display and the Touch ID Home button.
