According to word from the Wall Street Journal, Apple will launch its much-anticipated 10th anniversary iPhone 8 on September 12. The event may take place at the Steve Jobs Theater; part of Apple's new HQ campus.

However, there is a slight problem there; the HQ campus isn't finished yet, it's implied the part the firm wants to use for the launch might be ready in time, but also may not, it's up in the air. Alternatively, Apple may end up using its usual haunt in San Francisco; the Bill Graham Civic Auditorium.

The iPhone 8 will, of course, not be launching alone; it'll be accompanied by both the iPhone 7s and iPhone 7s Plus, and may even also be joined by the Apple Watch Series 3, if some reports are accurate. The iPhone 8 will, however, be the main event.

The Apple TV 4K is also expected to feature inside proceedings, possibly alongside some announcements regarding deals with big studios.

Apple is reportedly putting aside $1 billion for original TV shows and films. Basically, it's doing a Netflix. Let’s just hope it’s better than Carpool Karaoke.

The iPhone 7s and iPhone 8 will be the main event, however, with all eyes on the iPhone 8, which represents the first redesign of the iPhone since 2014.

The iPhone 8 will feature a brand new design, an OLED display, a new way of interacting with TouchID, and a vast array of new features and specs.

Analysts expect the iPhone 7s and iPhone 8 to be the biggest selling iPhones in history, surpassing the iPhone 6 which is the current record holder.

The top of the line iPhone 8 is expected to retail for at least $1200, making it one of the most expensive phones ever released.

The thing I am most interested in is how Apple separates the iPhone 7s and iPhone 8. Price is the obvious way, but will there be any other differentiations for the devices?

Given the hype around the iPhone 8, it’s pretty safe to assume that most – read: 70% – of users will go for the iPhone 8, which leaves the iPhone 7s and iPhone 7s Plus bringing up the rear.

I guess Apple will go along the same lines as it has with its iPad lineup; one for standard users, the other for more professional and/or heavy users.

But iPads and iPhones are different beasts, people use phones a lot differently, and I think Apple, more than anyone, knows this. And this, more than anything, will likely be the key point of the keynote – making individual cases for both phones.

iPhone 8 Launch Date Leaked

The WSJ cites anonymous sources close to Apple who've been "briefed on its plans", but it also corroborates with some earlier reports from European carriers who were expecting the same date for launch. If true, it's also not the first time Apple has chosen September 12 for launching iPhone devices.

Assuming this is all accurate, we should see Apple sending out press invitations which will confirm it once and for all very soon indeed. Some sources are predicting that, in-line with Apple's usual MO of getting new devices on sale within a couple of weeks, the iPhone 8 may be around for purchase by September 22, with pre-orders in the run-up to that date. However, rumours of supply shortages haven't gone away; if Apple does only roll up with 2-4 million units of the iPhone 8 then there may be trouble ahead!